GUEST SPEAKERS

Kyle Lacy and Brian Lauterbach, authors and principals at MindFrame

EVENT DETAILS

Before blogs, social media and online conversations between consumers, you only had to focus on building “the company brand.” With the emergence of a new “personal brand,” the rules of branding have changed. Do you and your organization know how to change with them? Are you teaching and training your employees to further your company brand? Are you telling the true story through your clients and consumers? 

Join Canton Advertising Federation for a professional development event with Kyle Lacy and Brian Lauterbach. They will discuss:

• The importance of Personal Branding
• Telling the Company Story
• Utilizing Viral Marketing to Grow a Brand
• The Technology that helps Redefine Marketing Communications

Other topics will include social media strategies for branding yourself and your organization, how to measure results, and how to build an integrated marketing campaign that captures the transactional, aspirational, generational and psychological aspects of the consumer.

Sponsored by: The Repository, the Canton Regional Chamber of Commerce and PPI Graphics

Location: The University Center at Kent State Stark, 6000 Frank Road NW, Canton, Ohio

6:30pm: Dinner

7 pm - 8 pm: Keynote

Tickets
$30 for CAF, Canton Regional Chamber  & ystark! Members; $35 non members

Ticket includes dinner, keynote speaker and chance at drawing for Kyle's new book Branding Yourself (December)

About the Speakers

Kyle Lacy. (Principal at MindFrame) Kyle has quickly built a reputation for an excellent in-depth understanding of the application of social and digital media for both small businesses and large corporations. Kyle is author of two books: Twitter Marketing for Dummies (Wiley, 2009) and Branding Yourself (Pearson, 2010). The second edition of Twitter Marketing for Dummies will also be released in 2011. Recognized both locally and globally for his knowledge of social media, he is routinely invited to share his expertise with audiences all over the world. Kyle writes a regular blog at KyleLacy.com that is featured on the AdAge 150 and the Wall Street Journal Online.

Brian Lauterbach. (Principal at MindFrame) Brian is an established leader in nonprofit administration with a concentration in the process redesign of membership, ticket and giving programs, integrating new acquisition and retention strategies. Brian has also served as fundraising counsel for 47 campaigns in the United States and on the Obama for America’s Grassroots Finance Committee. From Brian’s work, these entities have raised nearly $462 million from over 2.3 million prospects. Brian has served as a guest lecturer, panelist and presenter at universities, national conferences and and local workshops in the subjects of marketing, fundraising and nonprofit administration.

OUR SPONSORS